Categorising products is fine, but have you tried creating cross-selling points?

This strategy is a way to encourage the sale of complementary items. For example, placing a candle holder together with a candle compatible with its size. If your customer goes to look for one of these products, they are sure to buy the other.

It is also a way to make shopping easier for them and improve their experience in your shop.

If you have an e-commerce, you can create a section of “related items” to appear as a suggestion when the customer is viewing a specific product.

Has it ever happened to you that you have seen an article without setting it and it didn’t catch your attention, but as soon as you see it set, you love it? The same thing happens to your customers.

There are items that on their own don’t stand out as much as when you set them up as if they were placed in a house. That’s why it’s important that you polish your diamonds in the rough to the maximum so that your customers can see their potential.

You can do this by creating atmospheres and collections. For example, instead of putting all vases with the same design together, separate them by colour and group them with other matching products.

Why? By creating an ambience you put the product in a situation; and by grouping them by collections you create the need to buy some more pieces to have the complete combination.

Make a space for each collection and place a shelf near them with all the products you have used. This way, your customers will see how they would look at home and will have them at hand to get all the products they need.

We leave you an example in the images below.

Use specific spaces to place products that are on promotion. This will help you to increase turnover and renew stock periodically.

To do this, you must take into account the cold and warm areas of your shop:

– Cold zones: these are the areas that are less accessible or less visible to customers. For example, behind a column. Here you should place the most popular products, the ones that “sell themselves” without the need to give them too much impulse.

– Warm zones: these are areas that are located in natural passageways. That is to say, areas through which customers circulate. Here it is advisable to place the products that you want to promote or that have a lower turnover.

We recommend making periodic changes so that the image of your shop is always renewed.

Placement on the shelf is another of the tips to promote products at the point of sale that you should follow. Here we must pay attention to 3 aspects: packaging, order and height.

The packaging will make the difference between you and the competition. A product in a gift box, with a good presentation, attracts more attention and gives a better image than one that does not take this into account. This will make your articles have more presence and look of higher quality.

Order on the shelf is fundamental. A disorderly and inconsistent shelf will make it much more difficult for your customers to find what they are looking for and they may even leave the shop without making a purchase. In addition, it gives a bad image and a dirty feeling. Therefore, it is important to maintain order in your aisles.

Finally, the height at which you place items is something you have to decide strategically. Items that you want to promote should be placed at eye level, as this will give them more visibility and make them more accessible. However, if they are children’s products, such as cuddly toys, it is better to place them within reach of children, as they are the ones who will ask to buy them.

The window display is the first impression that the customer gets of your shop. In fact, it will have a great influence on their decision to enter or not.

Having an eye-catching window display helps you to show the products you want to highlight, create an image of your shop and attract the customer.

You can use this resource to boost campaigns. For example, Summer or Christmas campaigns.

Tip: create harmony by choosing the right products, colours, light and angle. It is important that it conveys the essence of the shop. Don’t create the wrong image by offering something you don’t have. We recommend changing it every 15 days, or at least moving the items around.

Nowadays, shopping has become a leisure activity. Make your customers’ visit a good experience to create a positive memory and make them want to come back to your shop.

How to do it? Use sensory resources. Play with smells, music, light, decoration and even temperature. Take into account every corner to make everyone who enters feel comfortable and increase the time they spend in your shop. The longer the time, the more likely you are to make a sale. Moreover, if the customer feels at ease, they will want to come back.

Make them associate these sensory stimuli with your shop so that every time they smell that aroma or hear that song, they will remember you.

Make your customers feel part of a community to build loyalty.

Collect data such as their email address or mobile phone number and offer them advantages to make them feel like VIPs, always following a strategy. For example, if you want to encourage them to buy in the physical shop, offer them rewards for in-person purchases.

You can also send them exclusive information, such as informing them before anyone else about promotions or news that you are going to receive; or give them a discount on their birthday.

If you make them feel special, they will be loyal to your brand and will choose you over your competitors.