How to lay out your shop to increase sales
The layout design of your shop is one of the fundamental pillars that will help you increase sales in your business. This activity requires planning and is not an easy job, but we bring you a some tips so that you can lay out your shop yourself.
1. Customer flow
It is important for you to know the trend your customers follow when they enter your shop. Normally, the path they take is counter-clockwise. That is why, whenever possible, it is advisable to place the door on the right-hand side of the retail space to encourage the natural flow of customer traffic.
Be observant and find out where and how your customers walk in order to know where to place your most attractive products.
2. Promotional furniture
While you can’t constantly change the entire layout of your shop to keep up with the times, you can have furniture that is changed weekly to create dynamism.
The last thing you want is for customers to become too accustomed to the shop.
3. Cross-selling
4. Visual lines
5. Keep track
Last but not least, it is always essential to measure whether you are implementing the best possible strategies. Pay attention to your customers’ behaviour in the shop: where they go, where they stay the longest, what they do, etc. It is also a good idea to ask them questions about their behaviour.
Come and visit us at our facilities in Valencia or Oporto and see how our displays are laid out. Get a 5% discount on orders placed in person.
*Promotion not valid for the Christmas collection.
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